During the 1950s, companies such as Kendall, Parke-Davis, Playtex, and Molnlycke entered Adult Diaper the disposable diaper market. In 1956, Procter & Gamble began researching disposable diapers. Vic Mills, along with his project group including William Dehaas, both men who worked for the company, invented "Pampers" while searching for a better commodity to use.
Presented to Fred Wells as assignment p-57 (this was the plane Wells had taught American pilots to fly during WWII), Mills stated "This only will fly." Although Pampers were conceptualized in 1959, the diapers themselves were not launched into the market until 1961.